About The Elf on the Shelf
The Elf on the Shelf® is Santa’s original magical Scout Elf, a treasured Christmas tradition for families across Canada. Each elf arrives with a beautifully illustrated storybook that explains how these festive friends travel from the North Pole to help Santa by observing and reporting back each night.
It’s more than just an elf, your Scout Elf becomes a joyful part of your family’s Christmas memories, year after year.
Why The Elf on the Shelf is a Canadian Holiday Favorite
The Elf on the Shelf® has become a much-loved part of Christmas in homes across Canada. Children wake up each morning to discover where their elf has moved overnight, part of a playful hide-and-seek game that fills the season with wonder and excitement.
It’s a magical way to encourage kind behaviour, inspire creativity and build anticipation as the countdown to Christmas begins.

How The Elf on the Shelf works
in 4 simple steps
Also featured in

Introducing Baby Elves! Already a Best-seller: Frost Pips Are Here!
Frost Pips are magical baby elves that bloom in enchanted flowers, and when nurtured by love and kindness, grow into Santa’s helpers who spread Christmas cheer and magic year-round.










